The last decade has seen increasing levels of digitalization in the basic operations of individuals, professionals, and companies across all industries. As more businesses are using AI (artificial intelligence) and other technologies to improve workflow, marketing, communication, etc., learning and improving certain high-selling digital skills, especially for Africans, opens amazing regular income-earning opportunities for almost anybody. Some universities and modern academies like Faibatek Academy are developing modified curriculums and courses to meet the growing demand for people who have these high-selling digital skills from anywhere across the world.
What are Digital Skills?
UNESCO defines digital skills as “a range of abilities to use digital devices, communication applications, and networks to access and manage information. They enable people to create and share digital content, communicate, collaborate, and solve problems for effective and creative self-fulfillment in life, learning, work, and social activities.”
Here is a list of 6 high-selling digital skills that can make students and anybody instantly employable and capable of landing good-paying jobs/gigs across multiple industries in the year 2023;
1. SOCIAL MEDIA MARKETING/MANAGEMENT
Understanding and using social media effectively is such an essential and highly valued skill every professional should have in today’s tech driven world. Social media marketing or management is not just about tweeting or posting an Instagram, Facebook, WhatsApp, YouTube or Tik Tok update. It is about mastering the relationship between content, trends, brands, influencers, and consumers.
Today, many businesses hire highly-skilled social media personnel to provide good customer service and manage customer relations.
You can work from anywhere as a marketing manager or blogger. You’ll monitor online audiences and develop strategies to boost social engagement and sales for clients, businesses, or organizations.
Social media skills can turn anyone into an influencer as well.
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2. GRAPHIC DESIGNING
This powerful digital skill refers to the use of computer software (Adobe Illustrator, Photoshop, Canva, etc.) to create visual content that communicates, informs, or attracts customers.
From designing logos, flyers, banners, ads, tv commercials, etc. to interior design components for businesses, you can land jobs with advertising firms, and publishing companies, or work freelance for multiple people on platforms like fiverr.com (very suitable for African freelancers).
Graphic designing is by far the highest-selling digital skill in most online work arenas (FIVERR, UPWORK, and FREELANCER) and is a great choice for lovers of art and creative thinkers who can easily learn it online using a laptop or phone.
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3. PHOTO AND VIDEO EDITING
Almost everyone wants to take and share professional photos and videos online. With mobile devices today having amazing cameras, businesses now recognize that having your photos and videos stand out in quality require a professional touch. This and the growing interest in video have created a staggering demand for photo and video editing experts to help boost online engagement using professional cameras, Adobe Photoshop, Premier Pro, and other software.
These skills offer work opportunities with individuals and businesses of all sizes who’ll need you to capture and best present their stories.
4. CONTENT CREATION/MARKETING
Content includes blog posts/ articles, social media posts/ status updates, videos, infographics, podcasts, etc.
In line with the quote; “content is king”, businesses and influencers are aware that creating and publishing good content in a strategic fashion is crucial in driving brand awareness and conversions.
Content marketing may involve optimizing keywords and ad campaigns for social media pages or websites but the first step is creating quality content that helps potential customers understand the benefits of a service or product.
So, to get hired in this field, you’re expected to understand how to create and distribute valuable, relevant, and consistent content in a strategic approach that attracts, retains, and converts or sells in any industry.
CONTACT US if you are interested in guest posting or writing for the FAIBATEK BLOG
5. DATA ENTRY & ANALYSIS
Data entry/analysis is another high-selling digital skill with the fewest barriers to market entry. It spans the process of using logical techniques and software to collect, isolate, evaluate, and interpret data to help solve queries/ problems or just for organized storage.
The language of numbers and data entry/ analysis is universal (global) and even the most basic spreadsheet tasks that can be learned within short time periods are high in demand.
As an analyst, you’ll easily find jobs or gigs in multiple industries (businesses, science, medicine, schools, finance, etc.). They all want to know the number of people visiting their websites, the kind of content they are most interested in, how long they stayed and also keep other records that help them improve their products and services.
6. WEB AND MOBILE APP DEVELOPMENT
This refers to the creation, design, and maintenance of websites and mobile applications. Digital activities involve the use of applications and all these are built or programmed by web or mobile app developers.
The value of coding, which is the foundational skill in any digital society is immeasurable. There’s a remarkably high demand for programmers with huge pay packages on offer nowadays with businesses turning even more digital.
Very few people venture into this field because it often requires a long incubation period. However, facilitating tools emerge on a daily to enable people with much basic knowledge to achieve great results in the field without coding (for example WordPress, Elementor, etc.)
CONCLUSION
It’s quite clear that digital skills are essential to the development and growth of our society and Africa is far behind other continents substantially in this regard. So, anyone looking to create wealth in today’s economy will unlock numerous opportunities for him/herself by learning any of these or other digital skills like Search Engine Marketing (SEM), Digital Marketing, Email Marketing, Pay-Per-Click Marketing, etc.
Please, contact us for more info on which skills may suit your lifestyle best or buy one of our Affordable, Simplified, and Practical professional courses.
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